Configuration Manager 2007 – Object Naming Standards.

Package

Name The name of the package, up to 50 characters. This entry is required.
Version The version of the package, up to 32 characters. This entry is optional.
Publisher The publisher of the package, up to 32 characters. This entry is required.
Language The language version of the package, up to 32 characters. This entry is required.
Comment An optional comment about the package, up to 127 characters.

Program

Name The name of the program, up to 50 characters. This entry must be unique within a package and is used when defining advertisements. This entry is required.
Comment An optional comment about the program, up to 127 characters.
CommandLine Specifies the command line for the program, up to 127 characters. This entry is required.
StartIn The working folder for the program, up to 127 characters. This entry is optional.
AdditionalProgramRequirements Optional text that can include any other information or requirements for client computers, up to 127 characters.

Advertisements

Name Specifies the name of the advertisement, up to 100 characters. This field is required.
Comment Specifies optional text about the advertisement, such as a description. You can use up to 127 characters.

Collections

Name Specifies the name of the collection, up to a total of 127 characters. This field is required and must be unique within the Collections node.
Comment An optional comment about the package, up to 127 characters

Folders

Valid folder names are up to 127 characters and must not contain any of the following characters / | \ : * ” < >